Expansion of Profiles Using Rhetorik Data

Lightcast has expanded its Profiles dataset to include data from our recent acquisition of Rhetorik.

We've published a knowledge base article with more information on this change. You can find it here: https://kb.lightcast.io/en/articles/11864701-changes-to-profile-counts

This is to inform you that the scheduled update has been pushed to August 04th, 2025. Thanks for your understanding.

On August 1, 2025, at 3:00 p.m. PST, Lightcast will expand its Profiles dataset to include data from our recent acquisition of Rhetorik. This expansion improves coverage and depth across the dataset. Customers should expect to see more profiles across all major geographies.

A Knowledge Base article with more details will be published closer to the time